How we integrate with Ad Platforms

Churney integrates directly with your ad platforms, making it easy for web and app advertisers to optimize their campaigns using a predictive Lifetime Value (pLTV) conversion action.

How It Works with Google

Web Advertisers

For web advertisers, Churney sends conversion events to Google Ads via the Google Ads API.

App Advertisers

For app advertisers, we send conversion events to Google Ads using the Google Ads Measurement Protocol (via Firebase).

Additionally, if an app advertiser is using a Mobile Measurement Partner (MMP) such as AppsFlyer, Churney can send conversions directly to Google Ads through the MMP.

‍

How It Works with Meta

Web & App Advertisers

For both web and app advertisers, Churney sends conversion events to Meta via the Conversions API (CAPI).

‍

‍