Churney predicts each new customer's long-term value within hours of their first event and sends it to Meta, Google Ads and TikTok as the conversion value. Their bidding then goes after the customers who pay back.
You share warehouse data and give us access to your ad accounts.
Within hours of a first event, we predict what each customer will be worth.
The prediction goes to the platform as the conversion value, through its own API.
Value bidding moves spend toward customers who look like your best ones.
On Google Ads web campaigns we also restate the value as customers renew, upgrade, churn or refund.
MetaMeta's pLTV value optimization finds your conversion event by its event ID or external ID, so that ID has to be on the event. Churney is part of Meta's pLTV product track.
Google AdsSend the ad_user_data consent status for each user, or filter out users who declined.
TikTokCapture GCLID, fbc and the TikTok click ID at signup and store them with the user.
Trimmed, lowercased, SHA-256. Our warehouse guides build these views for you.
Link Firebase to Google Ads and keep your MMP's user ID on every event.
Give every conversion event its own ID, so a predicted value can attach to it.
No. Your events keep firing. Churney adds predicted value: with Meta's pLTV value optimization it attaches to your existing conversion event, elsewhere it arrives as its own conversion. You choose which campaigns bid on it.
The ones you pick. In onboarding you choose a campaign to replicate for the experiment, and the rest run as before.
Predicted values, click IDs and hashed identifiers. Raw emails and phone numbers stay in your warehouse.
Within hours of a customer's first event. On Google Ads web campaigns the value is then restated as the customer matures.
For Meta and TikTok app campaigns, yes, since the MMP is the route. Google app campaigns go through Firebase. Web campaigns don't need one.
Book a 30-minute call. We look at your setup and tell you plainly whether pLTV is worth testing.
Snapchat and Pinterest: available for pilots on request. 
