Guides

Your go-to resource for mastering predictive LTV, onboarding, and running experiments with confidence. Whether you’re setting up data, fine-tuning models, or preparing for seamless integration, these guides have you covered.
No guesswork required.

1.0 2.0

For Marketing

For Data Teams

Onboarding Process

A Churney pilot takes four months: access and data in weeks 1 to 4, opportunity sizing and test design by week 6, experiment live in week 9, read-out in week 17. This guide shows when your marketing, data and developer teams are needed.

Backfilling: Why Your History Can Mislead a Live Model

Backfilling is the most common way a model looks great in testing and quietly underperforms in production. What it is, how it slips in, and how Churney keeps it out of your predictions.

Data Requirements for Predictive Modeling: What You Need to Know

Effective predictive LTV modeling starts with the right data. This guide walks through what to send, why it matters, and how to check your data yourself before it reaches us.

Data Issues to Avoid

The onboarding process to Churney is mostly painless, as we only require consistent user IDs, understood payment events, and reliable...

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