Connecting Google Ads to Churney

At a glance: 3 steps · Admin access to Google Ads · Guided in the Churney app

Before you start

• Admin access to the Google Ads account you advertise from.
• Your Google Ads Customer ID. It sits in the top right, next to your email, in the format 123-456-7890.
• Access to the Churney app. You get it when you onboard.

Step 1. Grant access

Enter your Customer ID in the Churney app. It then shows two Churney accounts to invite:

• Read only: a reader account that oversees your campaigns.
• Standard: a service account that sends conversion values through the Google Ads API.

1. In Google Ads, go to Admin > Access and security.
2. Click the + icon and paste the Churney email.
3. Select the access level the app shows for that email.
4. Click Send invitation, then repeat for the second email.

Watch: inviting Churney in Google Ads

Step 2. Turn on enhanced conversions

Churney matches conversions on the GCLID first. When the GCLID is missing, it matches on hashed email, phone and address, which needs enhanced conversions for leads.

1. In Google Ads, go to Goals > Settings.
2. Open Enhanced conversions for leads.
3. Check Turn on enhanced conversions for leads.
4. Select Google Tag Manager as the method.
5. Click Save.

Then tell us in the app how you handle the ad_user_data consent signal: you send the consent status for each user with your data, or you filter out users who declined and we mark the rest as granted. Not sure is a fine answer. We work it out with you.

Watch: turning on enhanced conversions for leads

Step 3. Choose campaigns

With access in place, the app lists your Google Ads campaigns with their status, channel, bidding strategy, target ROAS, daily budget and start date. Pick the campaign you want to replicate for the Churney experiment. You don't need to make a final decision yet.

From then on, Churney checks your account daily: is enhanced conversions for leads on, and are the customer data terms accepted. The results show in the app.

What Churney sends to Google Ads

• Conversions through the Google Ads API, with predicted long-term value as the conversion value, for value-based bidding such as target ROAS.
• Value adjustments as customers mature: added value for renewals and upsells, subtracted value for churn and refunds.
• Match keys: the GCLID, plus hashed email, phone and address through enhanced conversions for leads.

App campaigns run through Firebase instead. See how we integrate with ad platforms.