Connecting TikTok to Churney

At a glance: 3 steps · Admin access to TikTok Business Center · Guided in the Churney app

Before you start

• Admin access to your TikTok Business Center.
• An email address on your domain for Churney, for example churney@yourdomain.com.
• Access to the Churney app. You get it when you onboard.

Step 1. Add Churney as a partner

The Churney app shows our Business Center ID.

1. In TikTok Business Center, go to Management > Partners > Add a partner.
2. Paste the Churney Business Center ID.
3. Select the advertiser accounts to connect.
4. Assign the Analyst role and click Assign.

Watch: adding Churney as a partner

Step 2. Create a Churney user

1. Create a user on your domain, for example churney@yourdomain.com. It manages the TikTok connection.
2. In Business Center, go to Management > Users > Add members.
3. Add the user as a Standard user.
4. Grant Operator permission on the advertiser accounts you want to connect.
5. Accept the invitation from that mailbox.

Step 3. Authorize the Churney app

1. Log in to TikTok Business Center as the Churney user.
2. In the Churney app, click Connect TikTok for Business.
3. On TikTok, grant every requested permission and confirm.
4. Back in the Churney app, select the advertiser accounts to connect.

The permissions: Ads Management to read and manage ads, Reporting for performance data, Audience Management for custom audiences, Measurement for conversion tracking and attribution, and Custom Conversion Management for custom conversion events.

Watch: authorizing the Churney app

What Churney sends to TikTok

• Predicted value as custom conversion events, for value-based optimization.
• Performance data comes back through Reporting, so results are measured on the same campaigns.