Onboarding Guide

Sharing Access

Providing access to ad platforms and data

Total days:

10 (2 weeks)

1.1

Share Ad network access with Churney

In the kick off meeting we align on attribution, marketing channels and success criteria. Your marketing team then gives Churney the required permissions for your ad networks and optionally your MMP.

Total days:

Your team:

Marketing

1.2

Sync your data warehouse views

Your data engineer shares historical and incremental data warehouse views with Churney and we hold a data integration meeting to align on how and what data is shared.

Total days:

Your team:

Data

1.3

Tag your data for Churney’s model

Together, using our data tagger tool, your data engineer helps us map and tag critical events in your data so we align on the business logic behind it.

Total days:

Your team:

Data

1.4

Data validation meeting

We share reporting and aggregate statistics to validate our understanding of your data and identify business objectives. You confirm the revenue and active user figures look correct.

Total days:

Your team:

Data

Modeling & Opportunity Sizing

Churney will build a predictive LTV model using your data and assess the potential impact on your business.

Total days:

10 (2 weeks)

2.1

Sit tight while we build your model

Our data science team trains your prediction model on your data and recommends the best campaign type (max conversions or max value) for the experiment.

Total days:

Your team:

Churney

Milestone #1

2.2

Opportunity sizing meeting

We present our initial predictions and align on campaign setup, key metrics, and success criteria for the experiment.

Total days:

Your team:

Churney

Signal and Campaign Activation

We map baseline events, set up and validate the signal, and launch the BAU vs. Churney experiment.

Total days:

10 (2 weeks)

3.1

Map baseline events and set up the signal

We map your baseline events to measure signal loss, set up the campaign-specific signal, and monitor post-conversion signals sent to the ad network directly or through your MMP.

Total days:

Your team:

Churney

Milestone #2

3.3

Launch our experiment

The BAU vs. Churney experiment is launched on the target experiment date.

Total days:

Your team:

Churney

3.3

Learning Phase - Frequent Checks & Updates

During the learning phase our team conducts frequent checkups, including volume & audience lift and if required model updates.

Total days:

Your team:

Churney

3.4

Optimize the experiment and run the campaign

Monitoring signal volume & performance anomalies.

Total days:

Your team:

Churney

Milestone #3

3.5

Summarize the experiment

Upon stoping the experiment we allow cohorts of acquired users to mature for an additional period of 14 days, after which we conduct an official experiment summary meeting.

Total days:

Your team:

Churney

From onboarding to running an experiment.
Churney's Pilot in 3 simple steps.

Modeling

Analyzing data and building predictive lifetime value models

Sharing

Providing access to campaigns, historical user and revenue data

Activating

Sending predictions to ad networks for optimization

Modeling & Opportunity Sizing

Signal and Campaign Activation

Optimize your customer acquisition for maximum Lifetime Value

From onboarding to running an experiment.Churney's Pilot in 3 simple steps.

Modeling

Analyzing data and building predictive lifetime value models

Sharing

Providing access to campaigns, historical user and revenue data

Activating

Sending predictions to ad networks for optimization

Sharing Access

Modeling & Opportunity Sizing

Milestone #1

Signal and Campaign Activation

Milestone #2

Milestone #3

Optimize your customer acquisition for maximum Lifetime Value

From onboarding to running an experiment.
Churney's Pilot in 3 simple steps.