From onboarding to running an experiment
Churney’s onboarding takes 10 days, with a standard experiment length of 55 days. This guide details when data science, data engineering, and UA staff from both your team and ours are needed to ensure a successful experiment. Experiment duration is flexible and can extend up to 4 months, depending on your business needs and cohort maturity requirements.
Sharing
Providing access to campaigns, historical user and revenue data
Total: 4 days
Days:
1
Your team:
Marketing
Share Ad network access with Churney
Days:
2
Your team:
Data
Connect your data to Churney
Days:
1
Your team:
Data
Tag your data for Churney’s model
Modeling
Analyzing data and building predictive lifetime value models
Total: 6 days
Days:
4
Team:
Churney
Sit tight while we build your model
Days:
2
Team:
Churney
Assess the size of your business opportunity
Activating
Sending predictions to ad networks for optimization
Total: 55 days
Days:
3
Team:
Churney
Optimize the signal volume
Days:
1
Your team:
Marketing
Launch our experiment
Days:
7
Team:
Churney
Learning Phase - Frequent Checks & Updates
Days:
30
Team:
Churney
Optimize the experiment
Days:
14
Team:
Churney
Summarize the experiment