ROAS on steroids

pLTV for Meta and Google campaigns with over $100K monthly budgets

29.4%

increase in in free trial conversion rate

32%

more incremental subscribers

82%

increase in D60 ROAS

29.3%

increase in Day 7 ROAS

35%

increase in month 3 ROAS

36%

More repeat buys by new users

23%

increase in ROAS

300%

increase in
volume

49%

increase in D7 ROAS

28%

Increase in ROAS

112%

increase in ROAS

50.7%

increase in Day 30 ROAS

29.4%

increase in in free trial conversion rate

32%

more incremental subscribers

82%

increase in D60 ROAS

29.3%

increase in Day 7 ROAS

35%

increase in month 3 ROAS

36%

More repeat buys by new users

23%

increase in ROAS

300%

increase in
volume

49%

increase in D7 ROAS

28%

Increase in ROAS

112%

increase in ROAS

50.7%

increase in Day 30 ROAS

Imagine your increase in ROAS and scale if you could tell ad platforms the future value of each newly acquired user?

Leverage Deep Causal ML Models - like Hutch did

Platforms
Main Markets
US

Leverage Deep Causal ML Models - like Hutch did

Objective: Acquire more valuable and loyal users with value optimization on purchases combined with pLTV based bid multipliers.


Baseline campaign: Value optimization on D7 purchases

Our signal will help you optimize long-term ROAS by predicting specific outcomes like future purchases & LTV. Your data is an invaluable resource for our causal deep learning algorithms.

Deep Causal ML Models - done right for Burney Games

Platforms
Main Markets
US

Deep Causal ML Models - done right for Burney Games

Objective: Acquire more valuable and loyal users with value optimization on purchases combined with pLTV based bid multipliers.


Baseline campaign: Value optimization on D7 purchases

UA Like a Champ: Onboarding in 10 business days. Yep.

Data Connection
collapse

We integrate by permission to your DWH while adhering to all privacy preserving standards.

Preliminary analysis
collapse

We use deep causal learning to infer relations between 1st day consumption patterns and long term revenue.

Signal setup
collapse

We ensure that the signal is sent and received well by the ad platform; CAPI, Marketing API, or via your MMP.

Opportunity sizing
collapse

Using your historical data, we compare your current optimization to our pLTV signal and tell you how much revenue you’re leaking.

Campaign start
collapse

We split one of your evergreen campaigns, and run a first conversion lift study on Meta, with the help of your UA team.

Subscribe to Churney
collapse

Subscribe to Churney & pay as you GROW.


Churney’s user-level predictive LTV signal is based on causal deep learning models, leveraging the full potential of your data.

We have the honor of sending pLTV signals on behalf of

You ?

Did we say this is perfect for subscription businesses already? We did, right?

quote mark

Through our collaboration with Churney, we significantly advanced our personalization strategies. Their expertise and innovative methods allowed us to refine our approach, ensuring we delivered the most effective recommendations to our users. This partnership has been instrumental in driving our success in personalized user engagement.

Christina Urban Sørensen

Global Director of Lifecycle Marketing & CRM

Platforms
Main Markets
USUK

Acquiring high-value, loyal listeners at scale

Objective: Acquire loyal customers willing to pay for excellent content.

Baseline campaign: Business as usual conversion optimization campaign towards free trials

How come we’re so sure of ourselves?
Our team wrote most of the latest & greatest research papers to date on causal deep learning & pLTV models.

Are we there yet? Yes yes, you’ve reached the footer. Wanna book a demo real quick?