From onboarding to running an experiment.
Get going in 3 simple steps.

Churney’s onboarding takes 10 days, with a standard experiment length of 55 days. This guide details when data science, data engineering, and UA staff from both your team and ours are needed to ensure a successful experiment. Experiment duration is flexible and can extend up to 4 months, depending on your business needs and cohort maturity requirements.

1.1

Share Ad network access with Churney

Your marketing team should give Churney required permissions for your ad networks and optionally MMP.
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Days:
1
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Your team:
Marketing

1.2

Connect your data to Churney

After going through our article about 'What to be aware of before onboarding Churney', your data engineer will prepare the data and connect it to Churney.
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Days:
2
An icon resembling a person. Symbolising "your team"
Your team:
Data

1.3

Tag your data for Churney’s model

Together, using our data tagger tool, your data engineer will help us map and tag critical events in your data so we can build your prediction model.
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Days:
1
An icon resembling a person. Symbolising "your team"
Your team:
Data

2.1

Sit tight while we build your model

Our data science team will train your prediction model on the entirety of your data and start producing revenue and engagement events statistics.
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Days:
4
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Your team:
Churney

2.2

Assess the size of your business opportunity

We present our initial predictions for you, agree on the key metrics and parameters for the initial experiment campaign.
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Days:
2
An icon resembling a person. Symbolising "your team"
Your team:
Churney

3.1

Optimize the signal volume

We monitor post conversion signals sent by Churney to the ad network directly or through your MMP and account for losses of signal.
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Days:
3
An icon resembling a person. Symbolising "your team"
Your team:
Churney

3.2

Launch our experiment

Your marketing team replicates your business as usual campaign and configures Churney’s signal as a custom event within the ad network’s experiment framework. The experiment is then launched.
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Days:
1
An icon resembling a person. Symbolising "your team"
Your team:
Churney

3.3

Learning Phase -
Frequent Checks & Updates

During the learning phase our team conducts frequent checkups, including volume & audience lift and if required model updates.
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Days:
7
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Your team:
Churney

3.4

Optimize the experiment

Monitoring signal volume & performance anomalies.
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Days:
30
An icon resembling a person. Symbolising "your team"
Your team:
Churney

3.5

Summarize the experiment

Upon stoping the experiment we allow cohorts of acquired users to mature for an additional period of 14 days, after which we conduct an official experiment summary meeting and bring out the Champagnes.
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Days:
14
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Your team:
Churney
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