Churney × Meta pLTV Workshop London

Come ripe for pLTV.

Eyal Shani has built a career on knowing which tomato is worth it long before it turns red. We do the same with your customers. Dinner at his Miznon on the 23rd, hosted by Chris and Noy. Meta's "Build your first pLTV model" workshop the morning after.

Eyal Shani among his tomatoes, in Churney greenMiznon · Eyal Shani · Soho
Dinner · Wed 23 Sep · 19:30–21:30
Miznon Soho, 8–12 Broadwick St
Workshop · Thu 24 Sep
Meta London, 10 Brock Street
Our slot
Build your first pLTV model
[ 01 / The evening before ]

Dinner at Eyal Shani's Miznon.

Shani will tell you, at length, that a tomato is the most honest thing on a plate: the good ones show themselves early, long before anyone else bothers to look. That is our whole job, only with customers. His Soho pita bar does the whole roasted cauliflower, the run-over potato, and pitas folded around things that shouldn't fit in pitas. No slides, no pitches. Just the honest pLTV conversation, the night before Meta's workshop.

  • 19:30
    Seated at Miznon8–12 Broadwick Street, Soho, five minutes from Oxford Circus
  • 20:15
    The pre-briefOne table, hosted by Chris and Noy
  • 21:30
    Wind-downEarly enough to be sharp for Brock Street in the morning
Hosted by ChurneyEyal Shani's pita barSeats are limitedmiznon.co.uk ↗
[ 02 / The workshop ]

Then build your first pLTV model.

Thursday at Meta's London office: the Practitioner Track breakout "Build your first pLTV model". Churney is one of the vendors presenting. Ten minutes, one real client, and a straight answer to the question everyone in the room has: what does a first model take on my side?

Session flow
  • Meta
    pLTV overview & LTVisionSizing the opportunity, the signals clients use
  • Vendors
    Three case studies, ten minutes eachChurney is one of them
  • Twice
    Same session, run twiceCatch us in either round
Ten minutes from us gets you
A real client, a real challengeThe signals inside 7 daysBuild time, and the result

Whether the client built it with our help or we built it for them, we say which. Then the offer is the same as always: a free test that week, and a pilot with the bar agreed upfront. Budget follows proof.

+23% ROAS, Meta-verifiedZapier +190%Headway +45%
[ 03 / RSVP ]

Reserve your seat.

Tell us you're coming and we'll hold a chair. Table details arrive the morning of the 23rd.

 
 
 
Seats are limited. First come, first seated.

You're in. See you at Miznon.

Table details arrive the morning of the 23rd. Plans change? Write noy@churney.io.

[ 04 / Practicalities ]

Practicalities.

Why the tomatoes?

Because Eyal Shani judges a tomato the way we judge a customer: early, on the signals, before it's obvious to everyone else. It's also the only vegetable with its own monologue at Miznon.

What's the food like?

Shani's. The whole roasted cauliflower that launched a thousand imitations, pitas stuffed with things that have no business being in a pita, and tomatoes he will talk about for longer than we talk about pLTV. Come hungry, plates are shared.

What does it cost?

Nothing. Dinner and drinks are on Churney.

Do I need to be at Meta's workshop to join?

No. The workshop is Meta's invite, dinner is our table. If you're in London that Wednesday evening, you're welcome.

Can I bring a colleague?

Tick the +1 box. Seats are limited, so we confirm +1s a few days before.

Anything recorded or pitched?

No decks, no recordings, no pitch. We save that for Thursday, where Meta has given us exactly ten minutes.

I RSVP'd but can't make it

Tell us at noy@churney.io so we can offer your chair to someone else.