Churney vs Voyantis: pLTV bidding compared

Both companies predict what each new user will be worth and send that value to Google, Meta and TikTok, so campaigns bid for customers who pay back instead of cheap first conversions. Voyantis is larger and covers acquisition plus lifecycle marketing. Churney is a smaller, research-led team focused on acquisition signals built with causal models, and it proves the result in a pre-agreed split test before you roll out.

Written by Churney, so read it with that in mind. Voyantis facts come from voyantis.ai and its February 2025 funding announcement, checked on 9 November 2026. If anything is out of date, email letstalk@churney.io and we will fix it.

Side by side

Churney

Voyantis

What it is

ChurneyA predicted-LTV signal layer for paid acquisition. Churney also runs causal retention targeting and a reward layer for customer-facing AI.

VoyantisAn “AI decisioning platform” for performance marketing (Voyantis Acquire), plus Voyantis Engage for activation, retargeting and win-back.

Prediction

ChurneyUser-level predicted LTV within hours of the first session, from causal models trained on your own history.

VoyantisUser-level LTV predictions within an hour of first click, refined as behavior comes in.

Where the signal goes

ChurneyMeta Conversions API, Google Ads (web, and GA4 for apps) and TikTok, directly or through AppsFlyer or Adjust.

VoyantisGoogle, Meta and TikTok, with a separate model variant per ad network and automated calibration, de-biasing and timing.

Data access

ChurneyRead-only share from Snowflake, BigQuery, Databricks, Redshift, Athena or MaxCompute. No SDK, no app changes, PII excluded or hashed.

VoyantisRuns via API and connects to your existing data infrastructure.

Time to first signal

ChurneyWeek 8 of a four-month pilot, after data checks and a written test design.

VoyantisSays it can go live within hours.

How results are judged

ChurneySplit test against your business-as-usual setup. Metric and success uplift agreed in writing before launch, read out in week 17 on your own attribution.

VoyantisPublished case studies report ROAS and CAC changes per customer.

Published customers

ChurneyBlinkist, Zapier, Headway, AirBrush, Top War, Underoutfit, Los Angeles Apparel, Søstrene Grene, Perlego, Codeway.

VoyantisMiro, Rappi, Klar, inDrive, Upside, Lennar, Shippo, MoneyLion.

Where the proof sits

ChurneySubscription apps, SaaS and repeat-purchase ecommerce.

VoyantisFintech, marketplaces, mobility, delivery, homebuilding leads and B2B SaaS.

Company

ChurneyCopenhagen. About 20 people, nine with PhDs. The four co-founders hold PhDs in computer science and still build the product.

VoyantisTel Aviv, with offices in the US, EMEA and LATAM. Over 70 employees and $60M raised as of February 2025, most recently $41M led by Intel Capital.

Pricing

ChurneyNot published.

VoyantisNot published.

Which one fits

Voyantis is the better pick if

You want one vendor for acquisition and lifecycle marketing: activation, retargeting and win-back.
You want signals live in days rather than weeks.
Your business looks like their published cases: fintech, marketplaces, mobility or delivery.
You prefer a larger, more heavily funded vendor.

Churney is the better pick if

The result has to hold up with finance: a split test, success criteria agreed before launch, read on your own attribution.
Your value shows up after the first conversion: renewals, trial-to-paid, repeat orders.
Your data sits in a warehouse and you want read-only access with no SDK.
You want the people who build the models on the call. Results to compare: Blinkist +64% D8 ROAS on Meta in the US, Headway +45% D30 ROAS, Zapier +190% ROAS.

Questions to ask either vendor

What exactly do you predict, over what window, and how is it calibrated before it reaches the ad platform?
How will we test it: split test, holdout or geo test? Who reads the result, and on whose numbers?
Which metric and which uplift count as success, agreed before launch?
What happens when the model drifts or the mix of users changes?
What data leaves our warehouse, in what form, and who can see it?

FAQ

Is Churney a Voyantis alternative?

Yes. Both predict user-level lifetime value from first-party data and send it to Google, Meta and TikTok as the value campaigns bid on. They differ in scope, in how fast the signal goes live and in how the result is proven.

Which one goes live faster?

Voyantis says it can go live within hours. A Churney pilot puts the signal live in week 8, after data checks and a written test design, and reads out the result in week 17.

How much do they cost?

Neither publishes pricing. Ask both to quote the same scope: ad platforms, markets and monthly spend.

Do they need an SDK?

Churney does not. It reads from your warehouse through a read-only share. Voyantis says it runs via API on your existing data infrastructure.

See whether your data predicts long-term value

A 30-minute call. We look at your setup and tell you plainly whether pLTV is worth testing.

Book a call

Comparing more options? See Voyantis alternatives. Sources: voyantis.ai homepage and case studies (checked 9 November 2026); Voyantis funding announcement, Business Wire, 11 February 2025; Churney case studies.