Podimo increases 2-month ROAS and subscriber loyalty using Churney’s acquisition and retention solutions.
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+25%

Reduction in unprofitable
campaign spend

+22%

Boost in retained
customer value

Millions

More beers and
wines enjoyed

The Story

Founded in Copenhagen in 2019, Podimo is an audio entertainment house that stands out for its unique approach. Rather than competing with global giants, Podimo focuses on the local: Discovering and nurturing the best local content creators in each country and their local language. This approach makes Podimo a platform for content producers and a cultural force, creating truly memorable original content. Today, Podimo's influence spans eight markets: Denmark, Norway, Germany, Spain, the Netherlands, Finland, Latin America, and Mexico.

The Goal

Content worth paying for

Unlike many other podcast providers, Podimo is a subscription business. Instead of opting for the ads model, Podimo has built its business around acquiring loyal customers willing to pay for excellent content.

Podimo set out with ambitious goals. Their first aim was to pioneer new methods to attract high-value paying listeners and expand their customer base. Their second objective was to devise strategies to keep listeners engaged and foster long-term relationships with the business. And they succeeded.

The breakthrough

Hitting their stride with Churney’s acquisition and retention solutions

Unlike many other podcast providers, Podimo is a subscription business. Instead of opting for the ads model, Podimo has built its business around acquiring loyal customers willing to pay for excellent content.

Podimo set out with ambitious goals. Their first aim was to pioneer new methods to attract high-value paying listeners and expand their customer base. Their second objective was to devise strategies to keep listeners engaged and foster long-term relationships with the business. And they succeeded.

Through our collaboration with Churney, we significantly advanced our personalization strategies. Their expertise and innovative methods allowed us to refine our approach, ensuring we delivered the most effective recommendations to our users. This partnership has been instrumental in driving our success in personalized user engagement.
Christina Urban Sørensen
Global Director of Lifecycle Marketing & CRM
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