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    <url>
        <loc>https://churney.io/glossary/google-ads-experiments</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/holdout-test</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/incremental-conversions</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/incremental-roas</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/incrementality</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/leading-indicators</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/learning-phase</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/lookalike-audience</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/ltv-reporting</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/match-rate</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/maturity-window</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/media-mix-modeling</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/meta-conversions-api</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/mobile-measurement-partner</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/model-drift</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/multi-touch-attribution</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/net-revenue-retention</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/net-revenue-signal</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/new-vs-repeat-customers</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/non-purchase-value-optimization</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/omnichannel-online-offline-split</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/one-and-done-buyers</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/optimization-window</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/pantry-loading</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/payback-period</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/pilot</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/platform-learning</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/platform-roas</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/postback</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/predicted-lifetime-value</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/predicted-value-optimization</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/prediction-horizon</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/predictive-events</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/promo-abuse</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/proxy-metric</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/real-time-bidding</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/refund-rate</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/regimen-dropout</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/renewal-rate</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/repurchase-rate</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/retention-rate</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/return-abuse</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/return-on-ad-spend</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/sample-gwp-abuse</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/server-side-tracking</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/signal-engineering</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/signal-freshness</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/signal-health</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/signal-optimization</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/signal-orchestration</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/signal-quality</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/signal-transformation</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/signal-volume</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/skadnetwork</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/subscribe-and-save-gaming</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/subscription-churn</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/tiktok-events-api</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/trial-churn</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/trial-to-paid</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/troas</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/unit-economics</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/user-level-pltv</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/user-value-reranking</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/value-based-bidding</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/value-optimization</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/wardrobing</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/wrong-format-purchase</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
    <url>
        <loc>https://churney.io/glossary/zero-party-data</loc>
        <lastmod>2026-06-29T12:07:08.475Z</lastmod>
    </url>
<url><loc>https://churney.io/blogs/the-six-months-nobody-missed</loc></url></urlset>